Ebook Validating Product Ideas: Through Lean User Research, by Tomer Sharon
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Validating Product Ideas: Through Lean User Research, by Tomer Sharon
Ebook Validating Product Ideas: Through Lean User Research, by Tomer Sharon
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Want to know what your users are thinking? If you're a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.
- Sales Rank: #107847 in Books
- Published on: 2016-01-19
- Binding: Paperback
- 344 pages
Review
It's easy to say "Go talk to your users to find out what they want". It's much more difficult to understand how to do this effectively. Tomer does a brilliant job of explaining how to do this, along with giving the reader a clear methodology and substantive examples. --Brad Feld, managing director, Foundry Group
For my money, there's no one who knows more about conducting user research or who s better at explaining how to do it in truly lean fashion than Tomer Sharon. My advice? If you care about getting your product right, buy this book. (It's worth it for the chapter on recruiting participants via social media alone.) --Steve Krug, author of Don't Make Me Think
Validating Product Ideas Through Lean User Research by Tomer Sharon contains new methods for understanding customers, gathering hidden insights, and ultimately building amazing products. If you're a novice, this book will give you the tools to leapfrog your competition. If you're savvy, this book will catch you by surprise with techniques you should have been using years ago. Overall, I haven't been this excited about a Lean book in years. --Trevor Owens, entrepreneur, founder, and CEO at Javelin, author of The Lean Enterprise
About the Author
Tomer is Head of User Experience at WeWork in New York City leading a team that designs work and living spaces, communities, and services around the world. Formerly a senior user experience researcher at Google Search, Tomer is the author of the book, Validating Product Ideas through Lean User Research (2016) and author of, It's Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals Association and has been preaching and teaching UX at Google's LaunchPad program, a bootcamp for early-stage startups around the world, in conferences, and at Treehouse and General Assembly. Tomer holds a master's degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on Twitter and Instagram.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Ask the right questions and better articulate why they are important
By Rae
All too often with projects I join UX has been an afterthought and, directly as a result, things are not moving forward and there's no clear strategy/vision. Earlier this year someone told me the following: "We haven't had a UX person on this yet because we wanted to keep it simple". I think about these words a lot and this book, to me, speaks directly to why this type of (unfortunately common) thinking makes no sense and how to integrate UX correctly from the start.
It's organized in such a way that promotes the reader to absorb the information in select bits as needed over requiring cover to cover consumption and that just so happens to be my favorite way to read design books. I need to be able to get information as it's relevant to me, otherwise it's impossible to retain. I also adore that each proposed stakeholder question is followed by a "Why Is This Question Important?" section to really drive the point home but also better prepare you for inevitable client pushback.
So much of the job is asking the right questions and this book speaks directly to what questions to ask and why, as well as what to do with the answers.
1 of 1 people found the following review helpful.
A must read book for any Startup Founder or Product Manager
By Fernando Moribe
It is a must read book for any Startup Founder or Product Manager. In fact it must be on the table of anyone who are developing any idea.
It not only show how to answer questions to validate your product, but also provide step-by-step instructions of how to apply it for your product.
I wish I have read this book years ago, it would save me a lot of time.
Highly recommended if you are creating something.
1 of 1 people found the following review helpful.
If you're in the business of solving people problems through ...
By Micah Boswell
If you're in the business of solving people problems through products or services, this is a must read. If you don't have the budget for a formal user-testing process, then the applicability of what Tomer presents is essential. This is not a manifesto or theoretical treatise - this is a how-to booked packed with resources and tools to get effective user research results without spending millions of dollars.
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