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The Go-Giver: A Little Story About a Powerful Business Idea, by Bob Burg, John David Mann
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"Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were."
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim�ply as the Chairman.
Over the next week, Pindar introduces Joe to a series of "go-givers": a restaurateur, a CEO, a financial adviser, a real estate broker, and the "Connector" who brought them all together. Pindar's friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving.
Joe learns that changing his focus from getting to giving-putting others' interests first and continually adding value to their lives-ultimately leads to unexpected returns.
Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb "Give and you shall receive."
Nearly a decade since its original publication, the term "go-giver" has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.
This expanded edition includes the text of the original business parable, a new intro�duction, a discussion guide, and a Q&A with the authors.
- Sales Rank: #249358 in Books
- Published on: 2016-06-21
- Released on: 2016-06-21
- Formats: Audiobook, CD
- Original language: English
- Number of items: 3
- Dimensions: 5.75" h x .75" w x 5.25" l,
- Running time: 180 minutes
- Binding: Audio CD
From Publishers Weekly
This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers, who may at first be confused by its focus: on putting the other guy first-be it a colleague, competitor, customer, friend or family member. Told through the fictitious story of an ambitious young salesman named Joe, Burg and Mann communicate their points through the advice of an enigmatic (and highly likeable) mentor character known as Pindar. Rather than help Joe snag a fast sale, the consultant introduces him to series of "go-givers" who personify the "Five Laws of Stratospheric Success." Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious "Connector" teach Joe about the laws of value, compensation, influence, authenticity and receptivity-concepts that make more immediate sense in this fictional context than they would in a formal business book. Burg (Endless Referrals: Network Your Everyday Contacts Into Sales) and Mann (You Call the Shots) write with a simple, informal style that offers a working-person's interpretation of the old adage "give, and you shall receive."
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
“The Go-Giver is one of those rare books that entertains with a great storyline while simultaneously delivering an uplifting, life-affirming message that we can apply immediately.”
-- Darren Richardson, Science of Mind
“This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers … Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious “Connector” teach Joe about the laws of value, compensation, influence, authenticity and receptivity—concepts that make more immediate sense in this fictional context than they would in a formal business book.”
–Publishers Weekly
“The powerful business idea referenced in the title is that ‘shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment.’ … Explanations of these concepts and how to employ them are clear and to the point, and as with all successfully written business books, it will provoke thought and probably action as well.”
—Booklist
"Burg and Mann have crafted a business parable that is drawing comparisons with Dr. Spencer Johnson's wildly popular 1998 book Who Moved My Cheese?... How one receives this message may vary, but learning and understanding it is essential ... the world always needs a fresh approach to its most important messages. For this purpose The Go-Giver is a great way to continue to spread a positive and enriching message."
—Soundview Executive Book Alert
“Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book that will touch your soul and inspire your heart.”
—David Bach, #1 New York Times bestselling author, The Automatic Millionaire
“The Go-Giver does everything I would wish a good book to do. Read it to the very end.”
—Michael E. Gerber, author, The E-Myth
“This terrific book wonderfully illuminates [the] principles of contribution, abundance, service, and success.”
—Stephen M. R. Covey, author, The Speed of Trust
“A lovely reminder to us all that the world is abundant and rewards those who act with a generosity of spirit.”
—Lois P. Frankel, Ph.D., author, See Jane Lead and Nice Girls Don’t Get the Corner Office
“Most people don’t have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I’m certain that you’ll be glad you did.”
—Seth Godin, author, The Dip
“The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager.”
—Pat Williams, author, Souls of Steel, and senior vice president, Orlando Magic
“Burg and Mann have demonstrated that adding value to people’s lives is the way to climb the ladder of financial success.”
—Fran Tarkenton, Hall of Fame quarterback and founder and CEO , GoSmallBiz.com
“These five simple principles will help you achieve your goals and fulfill your dreams!”
—Brian Tracy, author, The Psychology of Achievement
“This book is exactly what is meant by the phrase ‘Great things come in small packages.’”
—Tom Hopkins, author, How to Master the Art of Selling
"A cross between Jonathan Livingston Seagull and Seven Habits of Highly Effective People, The Go-Giver is a tale of transformation...For those who've stalled out on The Secret's emphasis on what we want, want, want, the Chairman offers another secret--his trade secret: giving...Bob Burg, who travels the world sharing the principles of The Go- Giver, and John David Mann, author of The Zen of MLM, collaborate on this uplifting, quick-read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods."
--Connie Mears, New Age Retailer
About the Author
John David Mann is an entrepreneur and award-winning coauthor whose titles include the�New York Times�bestsellers�Flash Foresight�and�The Red Circle. His�Take the Lead�was named by Tom Peters and the�Washington�Post�as Best Leadership Book of 2011.
�
Bob Burg is a highly sought-after conference speaker who teaches the principles at the core of The Go-Giver to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals and Adversaries Into Allies. He lives in Florida.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Giving is far better than receiving
By Alaine Tambagahan
What a fantastic read. This book talks about the 5 laws of stratospheric success, which may sound "businessy" or boring, but the book is anything BUT that. It tells a little tale about a man who wants the secret to success and finds that the secret lies within him. To give of yourself, adding value to others and being authentic without trying to win or sell something. I highly recommend this book to anyone who wants to advance in life, love and business.
0 of 0 people found the following review helpful.
Give this a read then go give it to your friends.
By David D. Middleton Jr.
"Be a giving person: one who gives thought, gives attention, gives care, gives focus, gives time and energy - gives value to others.
Not as a quid pro who, not as a strategy to get ahead, but because it is, in and of itself, a satisfying and fulfilling way to be."
Well-written, succinct, and entertaining. Finished in one sitting like many others here.
Nice discussion section for book clubs and a thoughtful Q&A with the authors.
0 of 0 people found the following review helpful.
This is an awesome fable that shares the values every sales person learns ...
By JustSaying
This is an awesome fable that shares the values every sales person learns over time, if they become successful. Why wait to learn these lessons through trial and error? This is required reading followed by The Go-Give Sells More for all of our sales people when they start. The messages and truisms told in this easy and quick read are more important for new sales people to learn then any of the technical training the follows.
See all 1004 customer reviews...
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